All posts in SEO Glossary

What is Google Search Console? Google Search Console (GSC, formerly Google Webmaster Tools) is a free service from Google that helps site owners monitor, maintain, and troubleshoot their site’s presence…

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete desired actions—purchases, form submissions, email signups, phone…

What is Local Pack? Local Pack (also called the Map Pack or Snack Pack) is the prominent box of three local business listings that Google displays at the top of…

What is NAP Consistency? NAP Consistency refers to maintaining identical Name, Address, and Phone number information across all online platforms where your business appears: Google Business Profile, directories (Yelp, Yellow…

What is Google Business Profile? Google Business Profile (GBP, formerly Google My Business) is a free tool that allows businesses to manage their presence across Google Search and Maps. Your…

Local SEO is the practice of optimizing your online presence to attract customers from local searches—queries that include geographic modifiers like city names, “near me,” or are implied to be…

Voice search optimization is the practice of structuring content and technical SEO to rank for spoken queries delivered through voice assistants like Siri, Google Assistant, Alexa, and Cortana. Unlike typed…

Zero-click search is when Google (or another search engine) answers a user’s query directly on the search results page, eliminating the need to click through to any website. The user…

Topical authority is when Google recognizes your site as a go-to expert on a specific subject because you’ve published comprehensive, interlinked content covering all major subtopics within that niche. It’s…

What is Entity SEO? Entity SEO is the practice of optimizing for entities—uniquely identifiable people, places, things, concepts, or organizations—rather than just keywords. Search engines use entity recognition to understand…

What is Semantic SEO? Semantic SEO is the practice of optimizing content based on topic meaning, context, and user intent rather than exact keyword matching. It focuses on the relationships…

LLM Citations are references to source URLs that AI language models like ChatGPT, Perplexity, Claude, and Google AI Mode include when generating answers to user queries. Instead of just hallucinating…