All posts in SEO Glossary

A canonical URL is the preferred version of a web page when multiple URLs display identical or near-identical content. It tells search engines which URL to index and rank when…

Your link profile is the complete collection of backlinks pointing to your website—every external site that links to you, the anchor text they use, and the quality of those linking…

Anchor text is the clickable, visible text in a hyperlink—the blue underlined words you click to navigate to another page. It tells both users and search engines what to expect…

Natural links (also called editorial links or organic links) are backlinks that are given freely by other websites because they genuinely find your content valuable, without payment, manipulation, or solicitation….

Alt text (alternative text) is an HTML attribute that provides a text description of an image. It appears when an image fails to load, is read aloud by screen readers…

Link equity (often called “link juice”) is the value and authority that a webpage passes to another page through hyperlinks. It’s the practical application of PageRank theory—the idea that links…

What is a Meta Title? A meta title (also called a title tag) is an HTML element that defines the title of a web page. It appears as the clickable…

PageRank is Google’s original algorithm for measuring the importance of web pages based on the quantity and quality of links pointing to them. It’s named after Google co-founder Larry Page…

A disavow file is a text document you submit to Google that lists backlinks you want Google to ignore when assessing your site’s ranking. It’s essentially telling Google “these links…

Indexing is the process by which search engines analyze, process, and store content in their database (index) so it can be retrieved and ranked in search results. If a page…

Toxic backlinks are low-quality, spammy, or manipulative links pointing to your site that can harm your search rankings or trigger a manual penalty from Google. They’re the opposite of the…

Crawling is the process by which search engine bots (also called spiders or crawlers) systematically browse the web to discover and download content from websites. It’s the first step in…