All posts in SEO Glossary

Broken link building is an off-page SEO strategy where you find dead links on other websites, recreate the missing content (or identify existing content on your site that matches), and…

Guest posting is the practice of writing and publishing content on someone else’s website or blog in exchange for exposure, backlinks, and authority building. It’s one of the most effective…

What is a Meta Description? A meta description is an HTML attribute that provides a brief summary of a web page’s content. It appears as the snippet of text below…

A referring domain is a unique website that contains at least one backlink pointing to your site. If The New York Times links to you from 10 different articles, that’s…

Link juice is a colloquial SEO term for the ranking power or authority that passes from one page to another through hyperlinks. When a high-authority page links to your page,…

A 404 error is an HTTP status code that means “page not found” — the server can’t locate the requested URL. When a user or search engine crawler tries to…

SERP stands for Search Engine Results Page — the page you see after entering a query into Google, Bing, or any search engine. It’s where search engines display a ranked…

A dofollow link is a standard hyperlink that allows search engines to follow it and pass link equity (ranking power) from the linking page to the destination page. Unlike nofollow…

A 301 redirect is a permanent server-side redirect that sends users and search engines from one URL to another while passing nearly all of the original page’s link equity (ranking…

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search results, scored from 1 to 100. Higher…

A nofollow link is a hyperlink with a rel=”nofollow” HTML attribute that tells search engines not to pass link equity (ranking power) to the linked page. It’s essentially a way…

A backlink is a hyperlink from one website to another. When Site B links to Site A, that’s a backlink for Site A. Search engines like Google use backlinks as…