All posts in SEO Glossary

An XML sitemap is a file that lists all the important pages on your website in a structured format that search engines can easily read. Think of it as a…

External links are hyperlinks from your website to a different domain (outbound links from your perspective), or links from other websites to your site (backlinks or inbound links from your…

Technical SEO is the process of optimizing your website’s infrastructure, code, and server configuration to help search engines crawl, index, and understand your content more effectively. Unlike content SEO (which…

Robots.txt is a plain text file placed in the root directory of your website (yoursite.com/robots.txt) that tells search engine crawlers which pages or sections of your site they’re allowed or…

Internal linking is the practice of linking from one page on your website to another page on the same website, using descriptive anchor text to help users navigate and search…

Off-page SEO refers to optimization activities that happen outside your own website — primarily link building, but also brand mentions, social signals, and other external factors that influence your site’s…

Schema markup is structured data code (in JSON-LD, Microdata, or RDFa format) that you add to your website’s HTML to help search engines understand what your content means, not just…

On-page SEO is the practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic by improving content quality, HTML structure, and user experience…

Link building is the process of acquiring hyperlinks from other websites to your own, with the goal of improving your search engine rankings and driving referral traffic. Links are one…

Core Web Vitals are three critical performance metrics that measure how users actually experience your website’s speed, responsiveness, and visual stability. Google officially confirmed these metrics as ranking signals in…

Keyword research is the process of identifying the exact words and phrases people type into search engines when looking for information, products, or services related to your business. It’s the…

Search engine optimization (SEO) is the practice of improving a website visibility in organic (non-paid) search engine results to attract more targeted traffic. It encompasses technical configuration, content creation, and…